Commercial Negotiation Training | Negotiation Skills Training

Game changing negotiation training for all customer & market facing roles

Negotiation Skills Training

Highly capable negotiators are able to achieve more from key moments such as negotiating commercial deals or delicate people situations, whilst often retaining good quality, long term relationships.

Our unique negotiation workshops focus on developing confidence and competence in key influencing behaviours, as well as building knowledge and application of key negotiation techniques.

Our delegates are often territory managers, national and key accounts teams, sales professionals and customer service teams spanning many different industries where improving delivery of their product or service proposition, whilst growing customer revenues, maximising commercial returns & future relationships is essential.

So the negotiation training approach we use to transform negotiator capability confidence is unique & highly effective; it is unlike almost any other solution available in the market and many of our clients tell us our courses are the best in the UK.

Click the button below to discover more about our unique negotiation training courses.

What we transform in our delegates

Key focus areas for negotitation training are completely bespoke, below are examples of the most prevalent behaviour and skill areas that a customer management programme would seek to transform for all delegates:

Self awareness of own behavioural ‘defaults’ and drivers, and understanding how these may be helping or hindering personal performance
Core customer management principles, including the golden rules of developing customer ‘advocacy’
Properly structuring customer meetings
Really getting to understand your customer’s organisation, and the key contacts within it
Agreeing relationship ground rules and principles with your customer contacts
Making compelling and relevant proposals, and not doing what most people do, brochure selling
Overcoming objections, concerns and challenges properly, including answering the ‘why you?’ question in a way that your competitors just won’t
Negotiating deals, contracts and terms with your customers
Reaching agreements and ensuring agreed actions happen

Your delegates may be looking to transform one, two or all of these areas, so whatever the need of your organisation and each of your delegates, we have the right solution.

Our unique approach to customer management training

The main focus of our unique workshop approach is on practise, practise, practise, with effective use of feedback from our team and use of high quality video. In short, people are learning by doing, applying principles that make sense to them, and receiving high quality feedback to help them to transform what they do.

It uses no slides, no large book of notes and no lecture style.

We use the powerful medium of film & video to enhance the experience for delegates who can see and hear themselves as others do. This facility provides many a ‘lightbulb’ moment for delegates as a result.

In short, to transform customer management capability and confidence, this approach can be ‘life changing’’, and many hundreds of delegates have described it as such.

Our workshops are typically one or two days

Workshops are typically in one or two day chunks and can be in isolation or as part of a broader programme that combines a number of different development solutions such as 1:1 coaching or E-learning.

Our final key differentiator is that we focus our efforts as much on the pre and post learning event activities as we do during the actual event itself. We have a range of solutions that maximises the likelihood of high levels of commitment before and purposeful application of action plans afterwards so as to develop deep and sustainable new customer management habits.

This is what our clients call…’negotiation skills training that works'

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Watch our workshop video about scenario based, experiential learning

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Talk to Us

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

Vicky Sandry General Counsel

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

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We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really involved, and better understand how our approach could benefit your business, we’re talking to Sarah Cox, an MD who’s already taken the positive step of working with PDW.

Rhys’ Story How PDW Behavioural Training Has Helped My Professional Development

Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey towards self-improvement!

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PDW Group specialises in developing new behaviours and habits for professionals via unique business training courses that allow them to prepare for new responsibilities, or to perform better in their current role. In this blog post, we look closely at how PDW’s training helped a top accountancy firm to transform the way they work.

Success Story Endorsement from Richard Bugler - Albert Goodman

At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership development training and reaped the numerous rewards. Read on to find out more, in Richard’s own words…

Success Story What Coaching Did For Me

Coaching can significantly help your day-to-day work and have a positive impact on how you operate.

We talked to Sandra about her journey with PDW Group and her realisation of why coaching was the next step for her.

Coaching enabled Sandra to see some of the specific blockers that were preventing her from being the type of partner she wanted to be how it lead her to be a happier person.

Testimonial Fisher German

Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally.

Testimonial Openfield

As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first.

Openfield are realising their vision to be an integral part of their farmers’ and customers’ businesses, building unique relationships that create value.

Testimonial Robson Laidler

Robson Laidler are a leading accountancy firm in Newcastle – upon- Tyne. They approached PDW Group to develop the leadership ability within the senior teams in the firm to improve overall performance and employee engagement.

Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.

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