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In general, warm leads are more receptive - and easier to convert - than cold leads. This is because warm leads will already have a level of awareness of your business and, if...

As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first.

In professional services, when people are promoted to partnership, it’s sometimes done for the wrong reason; it could be they’re technically very good at what they do and have...

A large number of UK businesses and organisations send delegates on training and development programmes every year. While some do this simply as a box ticking exercise, most will...

As most salespeople will know, negotiating with professional buyers can be a challenge. People whose job it is to buy or procure goods or services on behalf of their employer are...

Building customer advocacy can go a long way to boosting loyalty, increasing sales and, in turn, enhancing your bottom line. Not only are customer advocates more likely to spend...

At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership...

Learning how to effectively overcome objections is an integral part of sales. Almost all prospects will raise an objection at some point. So, you’ll need the skills and the...

Robson Laidler’s mission is to help improve the lives of their clients, their people and their communities. They believe that if they can help S.M.E business owners build great...

Improving the commercial and financial acumen of your salespeople will help to enhance their decision-making and ensure the deals they do really benefit your business. Here are...

Commercial awareness can have a big impact on the performance of both your employees and your organisation.

Employee engagement is a phrase that describes the level of satisfaction, loyalty and advocacy that a team member feels towards their employer and their co-workers. The more...

Good quality leadership can have a huge impact at every level of an organisation. Whether someone heads a team of two, or manages an office full of co-workers, the tone they set...

According to research, we’re 31% more productive when we’re feeling positive compared to when we’re stressed. If you’re looking for ways to boost productivity in your workplace,...